The LLM Visibility Lab
cycle 2026-07
Google Sheets logo

Google Sheets

Google Sheets is the free manual baseline for LLM visibility. You are the instrument: you run each panel prompt by hand in each assistant and record the reading in a spreadsheet. It needs a Google account and nothing else. We did not bench it, because there is no tool to test. It grades C and holds #1 only because anyone can take a first reading today.

Google Sheets product screenshot

Overall: C. Number one on our board as the free start, not as an instrument: it tracks nothing automatically, collects no data, and recommends nothing.

Google Sheets holds #1 on our LLM visibility benchmark with an overall grade of [ C ]. Those two facts need explaining. The position goes to the free start: anyone can begin today, with a Google account and a blank sheet. The grade reflects what a spreadsheet is, which is a place to record readings, not a device that takes them.

The Google Sheets page on Google Workspace, showing a shared online spreadsheet Google’s product page for Sheets. For this method, you need only a blank file.

Test setup

There was no bench run. Every tool on our board went through a four-week panel from June 15 to July 12, 2026, and Google Sheets did not, because nothing in it queries an assistant. What it can do is hold the kind of raw reading we took by hand to audit those tools. This page explains how to run that check yourself. The protocol we use for real instruments lives on our methodology page.

What the manual method measures

You measure one thing: what an assistant said, on one day, to one prompt. Build a small panel of buyer-style prompts. Open each assistant in a fresh session, enter each prompt, and read the full answer. Then record the reading. Keep the wording fixed from run to run, or your readings stop being comparable.

The panel sheet

Use one row per reading, with six fields:

FieldReading to record
PromptExact panel wording
EngineAssistant queried
DateDay of the reading
Brand namedYes or no
Cited sourceURL the answer pulled from, if shown
PositionPlace in the answer, such as second of four

Rerun cadence

Our bench reran every 48 hours, and no person should try that by hand. Set a weekly clock for a small panel of five to ten prompts across three or four assistants. A monthly clock works for a first baseline, but it misses shifts that start and settle inside a few weeks. Hold the cadence steady, because a gap in the series looks the same as a change in the answers.

Grades

CriterionGrade
Citation data depthOnly what you record
Engine coverage and cadenceLimited by your hours
Diagnostics and actionabilityNone
All-in-one scopeNone
Ease of setupNothing to set up
Value for moneyFree, plus your time
Overall[ C ]

We did not grade these rows from a test, so read them as plain limits of the method. The overall [ C ] is the one grade on this page.

Where the method hits its limit

  • Panel size. Ten prompts across four assistants is 40 readings per run. Our 150-prompt panel across five assistants is 750, which no analyst can log by hand every 48 hours.
  • Signal against noise. AI answers drift between runs. A small panel cannot show whether a drop is real.
  • Blind spots. Nothing records what happens between your runs.
  • No diagnosis. The sheet stores a reading. It does not explain the movement or name the fix.

What we could not verify

We have no fidelity data for this method, because accuracy depends on the person who keeps the log. We can state only the basics: Google makes Sheets, and it is free with a Google account.

Verdict

Overall: C. Take your first reading here today, and treat it as a baseline, not a measurement system. Compare what paid instruments add on the benchmark board. When the sheet gets too big, an agency that runs Temso takes over.

Pros

  • + Free with a Google account, the lowest entry cost possible
  • + First reading on day one, with no signup flow or sales call
  • + You read raw answers, the same evidence we use to audit trackers
  • + Panel size, assistants, and fields are all your choice

Cons

  • - You are the only instrument, so cadence depends on your calendar
  • - Small panels cannot separate a real shift from normal answer drift
  • - No automatic tracking, data collection, or alerts
  • - No diagnostics and no recommendations

Best for

  • Single brands and small teams that want a free first baseline
  • Analysts who want to see raw answers before they trust any dashboard
  • Agencies taking a first reading on one prospect or client

Not the right fit if

  • Programs that need reruns every few days across a large panel
  • Teams that need diagnostics, recommendations, or fixes

Features

Manual AI answer tracking Free with a Google account Any engine you can open by hand Shared sheets for your team Your own prompt list and scoring

Alternatives